{"product_id":"web-usability-a-business-minded-approach","title":"Web Usability","description":"The success or failure of a web site ultimately comes down tousability. Billions of IT dollars are spent annually on web sitedevelopment - for retail, customer service, intranet and otheruses- how much of this is wasted because of inferior design andusability? Gartner research indicates that 90% of all web siteshave some critical usability problems. And almost half ofe-commerce web sites lose up to 15% of potential revenue whileincurring 15% extra costs due to usability problems. Thus, in manyinstances, usability problems have not only frustrated users, buthave also undermined and led to the demise of many web sites-andwill continue to do so.\u003cbr\u003e \u003cbr\u003e Web Usability is a practical guide for managers and executiveson the importance of usability, dealing with issues such as;\u003cbr\u003e Understanding how to handle web usability problems\u003cbr\u003e Determining which usability problems are critical and which onesare trivial\u003cbr\u003e Planning how much to spend on usability and what to expect inreturn\u003cbr\u003e Measuring and justifying their usability efforts\u003cbr\u003e Aligning user goals with their business goals\u003cbr\u003e \u003cbr\u003e Web Usability will teach readers how to:\u003cbr\u003e Dramatically increase their web revenue potential\u003cbr\u003e Effectively reduce and eliminate extra, hidden, andspecial-handling costs\u003cbr\u003e Efficiently develop and mainatin web sites\u003cbr\u003e Significantly improve web development ROI (return oninvestment)\u003cbr\u003e Mend stressed or broken relationships between businesses and theirpartners and customers\u003cbr\u003e Improve competitive advantage","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":47075841442136,"sku":"9780471244226","price":46.99,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/agendabookshop.com\/products\/web-usability-a-business-minded-approach","provider":"Agenda Bookshop","version":"1.0","type":"link"}