{"product_id":"what-kids-buy","title":"What Kids Buy","description":"\u003cb\u003eIf you're in the business of marketing or developing products and programs for kids, \u003ci\u003eWhat Kids Buy and Why\u003c\/i\u003e belongs in your office.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eHow can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. \u003cbr\u003e \u003cbr\u003eBased on the latest child development research, \u003ci\u003eWhat Kids Buy and Why\u003c\/i\u003e is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. \u003cbr\u003e \u003cbr\u003e\u003ci\u003eWhat Kids Buy and Why\u003c\/i\u003e is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson \u0026amp; Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin\/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. \u003cbr\u003e \u003cbr\u003eSpecial features include: \u003cbr\u003e \u003cbr\u003e· an innovative matrix for speedy, accurate product analysis and program development \u003cbr\u003e \u003cbr\u003e· a clear, step-by-step process for making decisions that increase your product's appeal to kids \u003cbr\u003e \u003cbr\u003e· tools and techniques for creating characters that kids love","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Product","offer_id":57296786587992,"sku":"9780684871172","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780684871172.jpg?v=1778831148","url":"https:\/\/agendabookshop.com\/products\/what-kids-buy","provider":"Agenda Bookshop","version":"1.0","type":"link"}