{"product_id":"which4words","title":"which4words","description":"\u003cp\u003eThe written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.\u003c\/p\u003e \u003cp\u003eBest-selling Business English author Fiona Talbot \u0026amp; global business expert Alexander Talbot join forces to introduce the unique \u003cstrong\u003e\u003cem\u003ewhich4words\u003c\/em\u003e\u003c\/strong\u003e system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, \u003cstrong\u003e\u003cem\u003ewhich4words\u003c\/em\u003e\u003c\/strong\u003e provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs:\u003c\/p\u003e \u003cp\u003e•            Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks\u003c\/p\u003e \u003cp\u003e•            Helps you get to the point swiftly and effectively for maximum impact\u003c\/p\u003e \u003cp\u003e•            Provides the tools to cut through the noise and stand out in an increasingly digital age\u003c\/p\u003e \u003cp\u003eRediscover the basics, find your personal voice, understand helpful tools and explore the impact – both positive and negative – of technology and AI. This book is your pathway to becoming the best communicator you can be.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":57427960299864,"sku":"9783119144438","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9783119144438.jpg?v=1780458318","url":"https:\/\/agendabookshop.com\/products\/which4words","provider":"Agenda Bookshop","version":"1.0","type":"link"}