{"product_id":"why-of-consumption-1","title":"Why of Consumption","description":"\u003cp\u003eThis book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat is the nature of motives, goals, and desires that prompt consumption behaviours? \u003c\/li\u003e\n\u003cli\u003eWhy do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? \u003c\/li\u003e\n\u003cli\u003eHow do consumers think and feel about their cravings?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":54236155806040,"sku":"9780415316170","price":72.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780415316170.jpg?v=1777270545","url":"https:\/\/agendabookshop.com\/products\/why-of-consumption-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}