{"product_id":"why-we-drink-too-much-1","title":"Why We Drink Too Much","description":"\u003cp\u003e\u003cb\u003eThe revolutionary book that will change how you think about drinking forever – whether you're tackling Dry January, looking for a permanent shift or simply curious.\u003cbr\u003e\u003cbr\u003e‘Compelling and fascinating . . . A must-read’ – Andrew Jenkinson, \u003ci\u003eSunday Times \u003c\/i\u003ebestselling author of \u003ci\u003eWhy We Eat (Too Much)\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe drink to celebrate, to de-stress and to fit in. We barely question it – until we wake up with that vague sense of dread and ask, \u003ci\u003e'Why me?'\u003c\/i\u003e If you are a perfectly rational person in all other areas of your life, but too often find that one glass of wine turns into a bottle, it isn't a moral failing or a lack of character. It's biology.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eWhy We Drink Too Much\u003c\/i\u003e, leading surgeon and clinical researcher Dr Charles Knowles combines jaw-dropping science with his own harrowing journey as a recovering alcoholic to reveal what is really happening in our brains. With sharp wit and professional rigour, he unpacks:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Reward System\u003c\/b\u003e: Why alcohol hijacks our survival instincts and overrides our ability to choose.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe ‘Drinking Champion’ Phenotype\u003c\/b\u003e: Why some of us are genetically primed to feel more reward from every sip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA 12-Principle Blueprint\u003c\/b\u003e: A science-backed guide to reclaiming your choice and moving toward long-term neutrality or sobriety.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eWhether you are ‘sober curious,’ a ‘grey area’ drinker, or someone who has visited the edge and didn’t like the view, Dr Knowles offers a smart, accessible guide to reclaiming your choice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'Fascinating' – Robin Ince\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Illuminating and beautifully written.' – Clare Pooley, bestselling author of \u003ci\u003eThe Sober Diaries\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e'Openhearted [and] useful. Knowles blends science and memoir to persuade readers to cut down on alcohol' –\u003ci\u003e The New York Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":55300279239000,"sku":"9781035062096","price":25.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781035062096.jpg?v=1780032616","url":"https:\/\/agendabookshop.com\/products\/why-we-drink-too-much-1","provider":"Agenda Bookshop","version":"1.0","type":"link"}