{"product_id":"wiley-international-encyclopedia-of-marketing-6-volume-set","title":"Wiley International Encyclopedia of Marketing, 6 Volume Set","description":"With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.  \u003cul\u003e\n\u003cli\u003eThe 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications\u003c\/li\u003e\n\u003cli\u003eThe far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries\u003c\/li\u003e\n\u003cli\u003eScholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate\u003c\/li\u003e\n\u003cli\u003eEntries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources\u003c\/li\u003e\n\u003cli\u003eThe encyclopedia is also available online\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eVolume 1: Marketing Strategy\u003c\/li\u003e\n\u003cli\u003eVolume 2: Marketing Research\u003c\/li\u003e\n\u003cli\u003eVolume 3: Consumer Behavior\u003c\/li\u003e\n\u003cli\u003eVolume 4: Advertising and Integrated Communication\u003c\/li\u003e\n\u003cli\u003eVolume 5: Product Innovation and Management\u003c\/li\u003e\n\u003cli\u003eVolume 6: International Marketing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Product","offer_id":54221530988888,"sku":"9781405161787","price":868.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781405161787__676f78c5a6641.jpg?v=1741159614","url":"https:\/\/agendabookshop.com\/products\/wiley-international-encyclopedia-of-marketing-6-volume-set","provider":"Agenda Bookshop","version":"1.0","type":"link"}