{"product_id":"write-the-perfect-business-plan-teach-yourself","title":"Write the Perfect Business Plan: Teach Yourself","description":"\u003cp\u003e\u003cb\u003eIs this the right book for me?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBusinesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWrite the Perfect Business Plan includes:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eChapter 1: Why you need a business plan\u003cbr\u003eChapter 2: Why type of business?\u003cbr\u003eChapter 3: What are you selling?\u003cbr\u003eChapter 4: Who are your customers?\u003cbr\u003eChapter 5: Marketing strategy\u003cbr\u003eChapter 6: Managing your business\u003cbr\u003eChapter 7: Operating the business\u003cbr\u003eChapter 8: Explaining the finances\u003cbr\u003eChapter 9: Deciding the timetable\u003cbr\u003eChapter 10: Writing the plan\u003cbr\u003eChapter 11: Using the plan\u003cbr\u003e\u003cbr\u003e\u003cb\u003eLearn effortlessly with a new easy-to-read page design and added features:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNot got much time?\u003c\/b\u003e\u003cbr\u003eOne, five and ten-minute introductions to key principles to get you started.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eAuthor insights\u003c\/b\u003e\u003cbr\u003eLots of instant help with common problems and quick tips for success, based on the author's many years of experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTest yourself\u003c\/b\u003e\u003cbr\u003eTests in the book and online to keep track of your progress.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eExtend your knowledge\u003c\/b\u003e\u003cbr\u003eExtra online articles to give you a richer understanding of business planning.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThings to remember\u003c\/b\u003e\u003cbr\u003eQuick refreshers to help you remember the key facts.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eTry this\u003c\/b\u003e\u003cbr\u003eInnovative exercises illustrate what you've learnt and how to use it.\u003c\/p\u003e","brand":"John Murray Press","offers":[{"title":"Default Product","offer_id":54224577266008,"sku":"9781444102802","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781444102802__67acf1e6107b3.jpg?v=1741161324","url":"https:\/\/agendabookshop.com\/products\/write-the-perfect-business-plan-teach-yourself","provider":"Agenda Bookshop","version":"1.0","type":"link"}