{"product_id":"yo-man","title":"YO! MAN","description":"\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFrom rock’n’roll roadie to conveyor belt sushi empire – the unlikely story of the man who built YO!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn 1997, Simon Woodroffe opened YO! Sushi with £200,000 and a 100-metre conveyor belt. For two weeks, nobody came. By week three, there was a queue around the block that lasted three years.\u003c\/p\u003e\n\n\u003cp\u003eBut Simon’s journey to that moment was anything but conventional. A former roadie and stage designer who worked on Live Aid and built sets for rock legends, he’d been expelled from school, arrested for drugs at nineteen, and served time in a young offender’s prison. By his early forties, after business failures and divorce, he was nearly broke and wondering if he’d ever amount to anything.\u003c\/p\u003e\n\n\u003cp\u003eThen came fire-walking. Lunch with a Japanese businessman. A crazy idea. And the decision to risk everything at forty-five.\u003c\/p\u003e\n\n\u003cp\u003eThis is the brutally honest, wildly entertaining story of how Simon created not just one but multiple iconic brands: YO! Sushi, YOTEL and the YO! empire itself. From the Creative Britannia moment of the late 90s to bankruptcy scares, difficult partnerships and becoming an original Dragon on BBC’s \u003cem\u003eDragon’s Den\u003c\/em\u003e, Simon holds nothing back about the sleepless nights, mental health struggles, relationship disasters and moments of pure terror when everything hung by a thread.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re forty-five and wondering if it’s too late, or nineteen and wondering if it’s possible, \u003cem\u003eYO! MAN\u003c\/em\u003e proves that the most unlikely journeys often lead to the most extraordinary destinations.\u003c\/p\u003e","brand":"Whitefox Publishing Ltd","offers":[{"title":"Default Title","offer_id":56747734401368,"sku":"9781918191301","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781918191301.jpg?v=1780119026","url":"https:\/\/agendabookshop.com\/products\/yo-man","provider":"Agenda Bookshop","version":"1.0","type":"link"}