{"product_id":"you-are-ketchup","title":"You Are Ketchup","description":"\u003cp\u003eMusic artists, as perceived by the music industry, are akin to a condiment—to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in \u003ci\u003eYou Are Ketchup\u003c\/i\u003e. \u003cbr\u003e\u003cbr\u003eWith a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician, and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more.\u003cbr\u003e\u003cbr\u003eIn a music world where an artist's career can too easily become a tale of the past, \u003ci\u003eYou Are Ketchup\u003c\/i\u003e arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.\u003c\/p\u003e","brand":"Hal Leonard Corporation","offers":[{"title":"Default Title","offer_id":54244792140120,"sku":"9781493061198","price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9781493061198.jpg?v=1764618338","url":"https:\/\/agendabookshop.com\/products\/you-are-ketchup","provider":"Agenda Bookshop","version":"1.0","type":"link"}