{"product_id":"youtube-and-video-marketing","title":"YouTube and Video Marketing","description":"\u003cb\u003eFully updated with new information, including the latest changes to YouTube!\u003c\/b\u003e  \u003cp\u003eIf you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eShows you how to successfully develop, implement, and measure a successful video marketing strategy\u003c\/li\u003e\n\u003cli\u003eWritten in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks\u003c\/li\u003e\n\u003cli\u003eThoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more\u003c\/li\u003e\n\u003cli\u003eCovers optimization strategies, distribution techniques, community promotion tactics, and more\u003c\/li\u003e\n\u003cli\u003eExplores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization\u003c\/li\u003e\n\u003cli\u003eShows you how to optimize video for YouTube and search engine visibility\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eGive your organization a visible, vital, video presence online with \u003ci\u003eYouTube and Video Marketing: An Hour a Day, Second Edition\u003c\/i\u003e.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Product","offer_id":54221629817176,"sku":"9780470945018","price":28.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0278\/1295\/4195\/files\/9780470945018__676f7a38565c6.jpg?v=1741159670","url":"https:\/\/agendabookshop.com\/products\/youtube-and-video-marketing","provider":"Agenda Bookshop","version":"1.0","type":"link"}