Author: Alan Williams

We live in extraordinary economic times - volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no lon...

With up-to-date case studies of real-world businesses, this fully updated OCR GCSE (9-1) Business Student Textbook will help your students respond ...

In nearly all sectorsespecially those that are service relatedanew business agenda is emerging that is changing the landscape of customer experienc...

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time, resear...

As the second half of the 19th Century dawns, Jack Follows, a Nottingham-born son of a shoemaker, yearns to drag himself out of the torpor of his l...