Author: Andy Ruddock

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multip...

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multip...

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video...

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience resear...

From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, g...

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video...

Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societi...