Author: Arthur G. Cook
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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
Arthur G. CookCurrent price €134.09Original price €148.99In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many a...
View full detailsCurrent price €134.09Original price €148.99Save 10%
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