Author: Avi Santo
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Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management
Avi SantoCurrent price €44.99Original price €49.99This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners occupational disposition is formed, ...
View full detailsCurrent price €44.99Original price €49.99Save 10% -
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
Avi SantoCurrent price €26.99Original price €29.99Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile nove...
View full detailsCurrent price €26.99Original price €29.99Save 10%
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