Author: Barrie Gunter

Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are...

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the con...

Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves i...

This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that have largely been driven ...

This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that have largely been driven ...

This book examines the relationship between the public and the BBC in terms of public use of the BBC and their attitudes towards it. These audience...