Author: Betty Adamou
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Save 12% Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty AdamouCurrent price €38.71Original price €43.99Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a w...
View full detailsCurrent price €38.71Original price €43.99Save 12%
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