Author: Christina Goulding

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticiz...

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing s...

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing s...

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticiz...