Author: David A. Aaker
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Save 10% Marketing Research
David A. AakerCurrent price €125.09Original price €138.99Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of...
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Save 10% Strategic Market Management
Christine MoormanCurrent price €84.59Original price €93.99Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The te...
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Save 10% Strategic Market Management
Christine MoormanCurrent price €86.39Original price €95.99Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market ...
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Marketing Research: International Student Version
David A. AakerCurrent price €61.19Original price €71.99This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. Thi...
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Building Strong Brands
David A. AakerCurrent price €15.75Original price €17.50As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbrea...
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Brand Relevance: Making Competitors Irrelevant
David A. AakerCurrent price €28.79Original price €31.99Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept ...
View full detailsCurrent price €28.79Original price €31.99Save 10%
