Author: David Aaker
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Aaker on Branding: 20 Principles That Drive Success
David AakerCurrent price €16.28Original price €18.50Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Cull...
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
David AakerCurrent price €14.95Original price €16.99Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...
View full detailsCurrent price €14.95Original price €16.99Save 12%
