Author: David M. Jones

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; ...

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet gener...

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Ad...

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Ad...

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact...

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; ...

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet gener...

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtabl...

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtabl...

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact...

This is the story of the ancient Andean art, exploring the development of fine and applied art and architecture. Site plans, maps and over 250 illu...