Author: Donald E. Baack

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth...

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth...

For advertising courses. This package includes Pearson MyLab Marketing. Integrated advertising and marketing communications taught throu...

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising...