Author: Emmanuel Mogaji
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Save 10% Financial Services in Nigeria: The Path Towards Financial Inclusion, Economic Development and Sustainable Growth
Emmanuel MogajiCurrent price €110.69Original price €122.99This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies,...
View full detailsCurrent price €110.69Original price €122.99Save 10% -
Save 10% Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel MogajiCurrent price €143.09Original price €158.99Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management ...
View full detailsCurrent price €143.09Original price €158.99Save 10% -
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Emotional Appeals in Advertising Banking Services
Emmanuel MogajiCurrent price €50.15Original price €56.99Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not ...
View full detailsCurrent price €50.15Original price €56.99Save 12%
