Author: Emmanuel Mogaji
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Save 12% Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel MogajiCurrent price €135.51Original price €153.99Takes a unique approach to considering the digital consumer and digital consumption, considering it from the perspective of the brand and how bran...
View full detailsCurrent price €135.51Original price €153.99Save 12% -
Save 12%
Emotional Appeals in Advertising Banking Services
Emmanuel MogajiCurrent price €50.15Original price €56.99Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not ...
View full detailsCurrent price €50.15Original price €56.99Save 12%
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