Author: Graham Mallard
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Bounded Rationality and Behavioural Economics
Graham MallardCurrent price €51.29Original price €56.99Economics Nobel Laureate Herbert Simon developed the concept of bounded rationality in the 1950s. This asserts that the cognitive abilities of huma...
View full detailsCurrent price €51.29Original price €56.99Save 10% -
Bounded Rationality
Dr Graham MallardCurrent price €78.11Original price €83.99Understanding how we take economic decisions and how we depart from rational choice theory has become increasingly important to understanding the w...
View full detailsCurrent price €78.11Original price €83.99Save 7%
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