Author: Jean-Noël Kapferer
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Save 12% Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Jean-Noël KapfererCurrent price €36.95Original price €41.99This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you rec...
View full detailsCurrent price €36.95Original price €41.99Save 12% -
Save 10% The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Jean-Noël KapfererCurrent price €41.39Original price €45.99Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury bran...
View full detailsCurrent price €41.39Original price €45.99Save 10%
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