Author: Jim Blythe

Butterworth-Heinemanns CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be usefu...

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when youre out - all thos...

Understand the core concepts of marketing explained in a real-life context This is an up-to-date, informative and easy to read textbook; essential ...