Author: Joe Hair
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Save 12% MKTG
Carl McDanielCurrent price €65.11Original price €73.99Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timel...
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Save 12% A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
Christian M. RingleCurrent price €59.83Original price €67.99The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the tec...
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Save 12% MKTG
Carl McDanielCurrent price €56.31Original price €63.99MKTG from 4LTR Press connects students to the principles of marketingbringing them to life through timely examples showing how theyre applied at th...
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Save 15% Advanced Issues in Partial Least Squares Structural Equation Modeling
Christian M. RingleCurrent price €57.79Original price €67.99The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM...
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MKTG2: Asia Pacific Edition
Carl McDanielCurrent price €88.01Original price €96.71A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance th...
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MKTG 8 (with CourseMate Printed Access Card)
Carl McDanielCurrent price €54.83Original price €64.50Signed for today''s students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component...
View full detailsCurrent price €54.83Original price €64.50Save 15%
