Author: Larry Percy
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Save 10% Strategic Advertising Management
Larry PercyCurrent price €62.09Original price €68.99Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other mark...
View full detailsCurrent price €62.09Original price €68.99Save 10% -
Save 10% Marketing Communications: Objectives, Strategy, Tactics
John R RossiterCurrent price €64.79Original price €71.99Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, pr...
View full detailsCurrent price €64.79Original price €71.99Save 10% -
Save 10% Marketing Communications: Objectives, Strategy, Tactics
John R RossiterCurrent price €168.29Original price €186.99Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, pr...
View full detailsCurrent price €168.29Original price €186.99Save 10% -
Save 10%
Strategic Brand Management
Larry PercyCurrent price €62.09Original price €68.99A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, a...
View full detailsCurrent price €62.09Original price €68.99Save 10%
