Author: Marc H. Meyer

Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes inno...

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growt...

We offer these texts bundled together at a discount for your students. Business Plan Pro is only $25 when packaged with the print version of this b...