Author: María Rodríguez-Rabadán Benito
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Save 10% Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
María Rodríguez-Rabadán BenitoCurrent price €44.99Original price €49.99In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This v...
View full detailsCurrent price €44.99Original price €49.99Save 10%
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