Author: Marilyn J. Matelski
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Soap Operas Worldwide: Cultural and Serial Realities
Marilyn J. MatelskiCurrent price €25.30Original price €27.50While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere foc...
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The Soap Opera Evolution: America''s Enduring Romance with Daytime Drama
Marilyn J. MatelskiCurrent price €25.30Original price €27.50The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse str...
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American Businesses in China: Balancing Culture and Communication, 3d ed.
Marilyn J. MatelskiCurrent price €32.85Original price €36.50Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of ne...
View full detailsCurrent price €32.85Original price €36.50Save 10%
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