Author: Michael R. Solomon
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The New Chameleons: How to Connect with Consumers Who Defy Categorization
Michael R. SolomonCurrent price €58.07Original price €65.99WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage wi...
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Fashion & Luxury Marketing
Michael R. SolomonCurrent price €138.15Original price €156.99Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world ...
View full detailsCurrent price €138.15Original price €156.99Save 12% -
Fashion & Luxury Marketing
Michael R. SolomonCurrent price €60.71Original price €68.99Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world ...
View full detailsCurrent price €60.71Original price €68.99Save 12% -
Consumer Behavior: Buying, Having, and Being plus Pearson MyLab Marketing with Pearson eText, Global Edition
Michael R. SolomonCurrent price €65.47Original price €78.88This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which ...
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. SolomonCurrent price €62.77Original price €75.63For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon''s Consumer Behavior: Buying, Having, and Bein...
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Marketing: Real People, Real Decisions
Bradley BarnesCurrent price €67.75Original price €76.99Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decision...
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Consumer Behaviour: A European Perspective
Gary BamossyCurrent price €70.13Original price €82.50Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the be...
View full detailsCurrent price €70.13Original price €82.50Save 15%