Author: Monique Diderich
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Save 10% Marketing Myopia
Monique DiderichCurrent price €23.39Original price €25.99Theodore Levitts 1960 article Marketing Myopia is a business classic that earned its author the nickname the father of modern marketing. It is also...
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Save 10% Indigenous Studies and Engaged Anthropology: The Collaborative Moment
Monique DiderichCurrent price €134.09Original price €148.99Advancing the rising field of engaged or participatory anthropology that is emerging at the same time as increased opposition from Indigenous peopl...
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An Analysis of Theodore Levitt''s Marketing Myopia
Monique DiderichCurrent price €10.79Original price €11.99Theodore Levitts 1960 article Marketing Myopia is a business classic that earned its author the nickname the father of modern marketing. It is also...
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An Analysis of Douglas McGregor''s The Human Side of Enterprise
Monique DiderichCurrent price €10.55Original price €11.99What makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their jo...
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