Author: O C Ferrell

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly prese...

Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS:...

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to ...

Discover the essentials in todays marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the b...

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrells FOUNDATIONS OF...

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examp...

Pride and Ferrell''s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly pres...