Author: Philip Kotler

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a h...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promo...

Successful social marketing holds the power to change the world.  Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide f...

This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab. Important information for students: You...

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bou...

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation...

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation...

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting auth...

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are l...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first co...

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for und...

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles f...

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ma...