Author: Philip Kotler
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HBR''s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR''s 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Andris ZoltnersCurrent price €19.35Original price €21.99Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read not...
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Save 12% Chaotics: The Business of Managing and Marketing in the Age of Turbulence
John A. CaslioneCurrent price €17.59Original price €19.99As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life ...
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Save 12% Marketing Management
Kevin KellerCurrent price €73.03Original price €82.99The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for und...
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Save 12% Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
Philip KotlerCurrent price €28.15Original price €31.99Current price €28.15Original price €31.99Save 12% -
Save 12% Redefining Retail: 10 Guiding Principles for a Post-Digital World
Giuseppe StiglianoCurrent price €22.87Original price €25.99Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles f...
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Save 12% An Instructor''s Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively
Kejsi SulajCurrent price €55.43Original price €62.99This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors hav...
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Save 12% Marketing Management, An Asian Perspective
Chin TanCurrent price €65.99Original price €74.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ma...
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Principles of Marketing: Scandinavian Edition
Anders ParmentCurrent price €65.99Original price €74.99Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...
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Principles of Marketing: Scandinavian Edition
Anders ParmentCurrent price €64.23Original price €72.99Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the thir...
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Framework for Marketing Management, A, Global Edition: European Edition
Kevin KellerCurrent price €65.99Original price €74.99For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Ma...
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Save 12% Marketing Management, Global Edition
Kevin KellerCurrent price €39.59Original price €44.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in m...
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Hermawan KartajayaCurrent price €24.20Original price €27.50An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional...
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Save 10% Marketing for Hospitality and Tourism, Global Edition
James MakensCurrent price €67.49Original price €74.99Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly vis...
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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition
Gary ArmstrongCurrent price €65.36Original price €78.75This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which i...
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Marketing: An Introduction, Global Edition
Gary ArmstrongCurrent price €68.63Original price €77.99For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it...
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Think New ASEAN!
Den Huan HooiCurrent price €20.68Original price €23.50Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for bus...
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Onlife Fashion: 10 rules for the future of high-end fashion
Giuseppe StiglianoCurrent price €22.61Original price €25.99In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale a...
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Democracy in Decline: Rebuilding its Future
Philip KotlerCurrent price €29.90Original price €32.50Democracy in Decline is an examination by the father of modern marketing into how a long cherished product (democracy) is failing the needs of its ...
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