Author: Richard Rosenbaum-Elliott
Showing 1 to 2 of 2
-
Strategic Advertising Management
Larry PercyCurrent price €62.09Original price €68.99Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other mark...
View full detailsCurrent price €62.09Original price €68.99Save 10% -
Strategic Brand Management
Larry PercyCurrent price €62.09Original price €68.99A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, a...
View full detailsCurrent price €62.09Original price €68.99Save 10%
Sort by