Author: Simon Lancaster

WALL STREET JOURNAL bestseller! This brief, easy-to-read and inspiring book has become a guide for thousands of peoplegiving them the tools they ne...

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossi...

In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the i...

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, con...