Author: Steven D'Alessandro
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Save 10% Consumer Behaviour in Action
Hume WinzarCurrent price €69.29Original price €76.99Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text pr...
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Save 5% Human Dimensions of Cybersecurity
Roger BradburyCurrent price €69.34Original price €72.99In Human Dimensions of Cyber Security, Terry Bossomaier, Steven DAlessandro, and Roger Bradbury have produced a book that shows how it is indeed p...
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Services Marketing
Andrew HughesCurrent price €83.69Original price €92.99Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing c...
View full detailsCurrent price €83.69Original price €92.99Save 10%
