Author: V. Kumar
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Save 10% Marketing Research
David A. AakerCurrent price €125.09Original price €138.99Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of...
View full detailsCurrent price €125.09Original price €138.99Save 10% -
Save 10% International Marketing Research: A Transformative Approach
V. KumarCurrent price €74.69Original price €82.99This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and...
View full detailsCurrent price €74.69Original price €82.99Save 10% -
Save 15%
Marketing Research: International Student Version
David A. AakerCurrent price €61.19Original price €71.99This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. Thi...
View full detailsCurrent price €61.19Original price €71.99Save 15%
