Author: William Poundstone

How do you predict something that has never happened before? There's a useful calculation being employed by Wall Street, Silicon Valley and maths ...

Never before have we had so much information at our fingertips. You might think that we are better-informed than ever, but there’s one thing we can...

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuade...

‘An entertaining book we can all enjoy… highly informative and amusing.’ Daily Mail ‘Full of valuable insight…this is a must-read for those lookin...

‘An entertaining book we can all enjoy… highly informative and amusing.’ Daily Mail ‘Full of valuable insight…this is a must-read for those lookin...

How do you predict something that has never happened before? There's a useful calculation being employed by Wall Street, Silicon Valley and maths ...