Year of Creativity

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Regular price €26.50 Sale Sale price €25.99
A01=Kathryn Jacob
A01=Sue Unerman
Age Group_Uncategorized
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analysis
Author_Kathryn Jacob
Author_Sue Unerman
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career
Category1=Non-Fiction
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Category=KJW
Category=VSC
Category=VSPT
concept
COP=United Kingdom
data
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design
development
disruption
environment
eq_business-finance-law
eq_isMigrated=2
eq_new_release
eq_non-fiction
eq_self-help
founder
illusion
imagination
Language_English
launch
new
organization
PA=Not yet available
performance
potential
Price_€20 to €50
PS=Forthcoming
radical
satisfaction
softlaunch
strategy
team
uncertainty
workplace

Product details

  • ISBN 9781399413251
  • Dimensions: 153 x 234mm
  • Publication Date: 26 Sep 2024
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.

If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.

This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.

The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.

Sue Unerman is Global Chief Strategy Officer at Brainlabs, following 34 years at MediaCom. She blogs at www.sueunerman.com. Kathryn Jacob is CEO of Pearl & Dean and the President of SAWA. With Sue, she is the co-author of Belonging (Bloomsbury, 2020), and The Glass Wall (Profile Books, 2016). She sits on the Development Board of RADA and acts as Chair of HOME in Manchester.