Family Cars of the 1960s
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The 1960s saw car ownership take off in Britain, as the newly opened motorways created new opportunities for travel – on family holidays, to visit relatives, or for work. The kinds of cars the British drove also changed. Small economy cars in particular helped to swell the numbers on the roads, while safety concerns started to have a greater influence on design. Larger cars for the wealthy few were joined by a new breed of ‘executive’ saloons and family runabouts.
Although they may seem crude by modern standards they were perfectly in keeping with their times. This was a period when Britain still thought it produced the best cars in the world – and was struggling to accept that its golden age was over. Many old-established British makes disappeared in this decade, challenged by a gradually increasing number of imports. But the 1960s was a decade in which many families came to own and cherish a car for the first time, with the greater convenience and freedom it gave.
This book is part of the Britain’s Heritage series, which provides definitive introductions to the riches of Britain’s past, and is the perfect way to get acquainted with family cars of the 1960s in all their variety.
James Taylor is the author of several dozen books on motoring history, for a number of different publishers. An expert on the post-war British motor industry, he has a special interest in the products of the Rover car company. He is a former editor of Land Rover Enthusiast magazine.