Shopping at Giant Foods

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A01=Alfred Yee
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Author_Alfred Yee
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Category1=Non-Fiction
Category=JBSL
Category=JFSL
Category=KNP
Category=KNPR
COP=United States
Delivery_Delivery within 10-20 working days
eq_business-finance-law
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eq_non-fiction
eq_society-politics
Language_English
PA=Available
Price_€20 to €50
PS=Active
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Product details

  • ISBN 9780295992945
  • Weight: 340g
  • Dimensions: 152 x 229mm
  • Publication Date: 08 Mar 2013
  • Publisher: University of Washington Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee’s study of this trajectory is an insider’s view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during its peak and decline, he presents an accessible history that illustrates how this once-thriving business fostered the social and economic integration of Chinese Americans into life in the United States.

Yee demonstrates how Chinese American supermarkets were able to sell American groceries at reduced prices by using the cheap labor of family members and Chinese immigrants whose entry to the United States had been sponsored by their employers. This type of symbiotic relationship was eventually undermined by labor unions’ demands that employees be covered by labor laws and fully compensated for all hours worked. Also contributing to the ultimate demise of Chinese American supermarkets were increasing costs of capitalization and operation, the dominance of national chain stores, and difficulties arising from traditional Chinese methods of business management.

Alfred Yee is a lecturer at California State University, Sacramento. Previously, he worked in the grocery business for over twenty years as both an employer and employee.