Data & AI Imperative

Regular price €33.99
A01=Lillian Pierson
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ai product management
ai project leadership
ai project management
ai strategies
artificial intelligence
Author_Lillian Pierson
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Category1=Non-Fiction
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Category=UYQ
COP=United States
data and ai
data monetization
data products
data project leadership
data project management
data strategy
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examples of ai
finding product market fit
fractional cmo
go to market
growth leadership
growth strategy
growth strategy framework
it strategy
Language_English
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Price_€20 to €50
product-led growth
PS=Forthcoming
softlaunch

Product details

  • ISBN 9781394251957
  • Weight: 499g
  • Dimensions: 185 x 231mm
  • Publication Date: 30 Dec 2024
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Unlock predictable bottom line growth through tailored data and AI strategies.

In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth.

With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI- intensive projects or products that directly improve your business bottom line. From conception to execution, learn to:

  • Identify high-impact opportunities for data or AI interventions within your business.
  • Assess your organization's readiness and data literacy to ensure successful outcomes.
  • Implement practical, effective tactics for overseeing your data-intensive projects, from strategic plans to profitable realities.
  • Develop and deploy AI and data strategies that exceed your business goals.

While ideal for executives, managers, and other leaders of data- or AI-intensive companies, The Data & AI Imperative is also invaluable to data and technical professionals who aspire to elevate their impact by turning technical expertise into strategic leadership success.

Lillian Pierson, P.E., is an industry-renowned data- and AI-driven growth strategist, advisor and fractional CMO for B2B technology companies. She’s also a licensed professional engineer who’s supported the expansion of 10% of the Fortune 100 whilst educating over 2 million learners on topics of data strategy, data science, AI, and growth marketing.