Exhibitionist

Regular price €31.99
20-50
A01=Nichola Reeder
A01=Steve Reeder
Age Group_Uncategorized
Age Group_Uncategorized
Author_Nichola Reeder
Author_Steve Reeder
automatic-update
Business
Category1=Non-Fiction
Category=KJP
Category=KJS
Category=KNSJ
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Format=BC
Format_Paperback
Language_English
PA=Available
Price_€20 to €50
PS=Active
Sales
softlaunch
Trade Stands

Product details

  • ISBN 9781788600927
  • Format: Paperback
  • Weight: 385g
  • Dimensions: 140 x 216mm
  • Publication Date: 16 May 2019
  • Publisher: Practical Inspiration Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days
: On Backorder

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: On Pre-Order or Reprinting

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A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. The Exhibitionist gives exhibitors an end-to-end guide covering all aspects of best-practice trade show execution including budgeting, researching the right show, selecting and training staff and post show contact strategy amongst many other elements, to build the confidence and skills required for delivering more effective events.

Through a series of three modules - planning, implementation and evaluation - The Exhibitionist guides readers through the linear process of delivering a commercially measurable trade show. This is a practical journey which alongside the theory uses case studies and examples to bring the key points to life. Rather than just giving readers the answer, The Exhibitionist provides the stimulus and inspiration to arrive at the right decisions for each organisation’s specific trade show needs. The Exhibitionist directs you through the minimum requirements to deliver an effective trade show but also discuss more advanced elements such as media management, speaker platforms and digital engagement that will enhance the basic delivery for more experienced exhibitors

Nichola Reeder escaped the corporate world in 2012 with over 15 years’ experience in sales, marketing and communications, having worked on brands including Asda, Dolmio, Uncle Ben’s, Heineken & Fosters. Her passion is to help businesses tell their commercial story more effectively, whether through the media, live events or digitally. Within the event industry specifically, she has helped train armies of stand staff, delivered hours of engaging live content and helped event organisers understand how they add more value for exhibitors and visitors. In a varied career path, Steve Reeder has experienced working within the public, private and charitable sectors, building a range of skills across operations, people management and stakeholder influence at a senior level, before co-founding 12th-Man Solutions. His specialism is developing creative and workable solutions to help clients secure the outcomes they want. Within events, he is an expert at breaking down operational challenges to bring exhibitors' vision to life in a way that engages with a visitor but keeps on the right side of Health & Safety regulations and practical restrictions. He's widely known as ‘Steve’ll-Fix-It’, especially when on-site snags need smoothing out.