Psychology of Fashion

Regular price €167.40
A01=Carolyn Mair
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Author_Carolyn Mair
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Carolyn Mair
Category1=Non-Fiction
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consumer behavior
consumer behaviour
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diversity
embodied cognition
eq_business-finance-law
eq_history
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eq_new_release
eq_non-fiction
eq_society-politics
fashion retail
gender
inclusivity
Language_English
PA=Not yet available
Price_€100 and above
PS=Forthcoming
softlaunch
visual merchandising
well-being

Product details

  • ISBN 9781032712543
  • Weight: 540g
  • Dimensions: 129 x 198mm
  • Publication Date: 30 Dec 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?

The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we develop certain shopping behaviours. It provides insights into how fashion design can impact healthy body image; how psychology can inform more sustainable views on the production, consumption, and disposal of clothing; and the potential for the industry to be a force for good. This thoroughly updated second edition includes new material on fashion and social media including TikTok and Instagram, a new chapter on the future of fashion which includes discussion of virtual and augmented reality in fashion, and an in-depth exploration of fashion sustainability. There is also a greater focus on equality and diversity in fashion, including fashion in different global cultures, fashion and gender, disability, and different body types.

What we wear impacts us and those we interact with. Understanding the underlying psychological processes that influence our engagement with fashion empowers us to make informed decisions in relation to fashion consumption. The Psychology of Fashion shows how the application of psychology in the context of fashion can make a positive difference to our lives.