Smart Strategy Book
Regular price
€16.99
Most strategies are too long and boring. Far too many contain language that most of us can’t understand.
Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Bestselling business author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this 5th anniversary edition. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Kevin Duncan is a business adviser and marketing expert and is one of the UK’s bestselling business authors. He has written over 20 books, which have sold over 250,000 copies and been translated into over 17 languages. Kevin is British and is based in the UK.