Transformative Strategic Thinking
The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today's market isn't just about innovative products or cutting-edge technology—it's about pioneering business models.
This book introduces the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experimenting with new ones.
Concluding with real-life success stories of three entrepreneurs who navigated disruptive innovations and black swan events through the TST approach, this book provides a hands-on perspective on transforming business models. Different from traditional strategy literature, this book doesn't offer off-the-shelf formulas but empowers you to think creatively. With step-by-step guidance, visual collaboration tools, real-world case examples, exercises, and design tips, you will learn to dissect your current business model, identify areas for improvement, and foster a creative approach to developing new models.
Targeted at forward-thinking managers, daring entrepreneurs, aspiring business leaders, and ambitious startup founders, the TST toolkit equips them to challenge conventional business models and design innovative ones. It is equally valuable for students and enthusiasts of business design, design thinking, and entrepreneurship.
Eva Panetti is Assistant Professor in Innovation & Business Design and Business Planning at the Parthenope University of Naples (Italy). Additionally, she serves as an Adjunct Professor at Vilnius University, teaching Strategic Management. Eva's expertise extends to her role as a Design Coach at the Parthenope University's "Fintech Lab," where she guides master students and practitioners in crafting innovative fintech solutions for banks and companies in the insurance industry. She has also provided advisory services to companies in the publishing and insurance sectors, assisting them in redefining their business models. Her research interests revolve around business model innovations, entrepreneurship, and innovation ecosystems. Eva combined her academic work with initiatives design and implementation efforts aimed at supporting the regional entrepreneurial ecosystem.