Ultimate Guide to Email Marketing for Business

Regular price €19.99
A01=Susan Gunelius
Age Group_Uncategorized
Age Group_Uncategorized
Author_Susan Gunelius
automatic-update
business email
Category1=Non-Fiction
Category=KJE
Category=KJS
Category=KJSG
communications
content marketing
COP=United States
Delivery_Delivery within 10-20 working days
digital marketing
direct marketing
direct marketing email
direct response email
e-commerce
email for small business
entmktg
entrepreneur
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
information management
internet marketing
Language_English
media
online marketing
PA=Available
Price_€10 to €20
PS=Active
small business
softlaunch

Product details

  • ISBN 9781599186238
  • Dimensions: 203 x 254mm
  • Publication Date: 31 May 2018
  • Publisher: Entrepreneur Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Send Better Email. Build a Better Business.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.

By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:
  • Use free content to encourage people to subscribe to your email list
  • Develop conversion funnels that drive people to buy from you or sign up for your webinars
  • Save time and keep subscribers engaged with your brand with email automation
  • Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
  • Test your messages and analyze your performance using key metrics to improve your results
  • Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
  • Understand the laws and deliverability rules you must follow and tools to help you along the way
Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more.

Susan has written about marketing, branding, social media, email marketing, and more for Entrepreneur.com, Forbes.com, Intuit.com, and About.com (a New York Times company). Her marketing-related articles have appeared on websites such as MSNBC.com, Bloomberg. com BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, and many more. She resides in Clermont, FL.