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Authenticity
B. Joseph Pine II€31.99Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome...
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Experience Economy, With a New Preface by the Authors
B. Joseph Pine IICurrent price €27.99Original price €29.99Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of me...
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