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This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an acces...

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an acces...

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-pr...

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-pr...

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative indust...

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative indust...

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students...

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism indust...

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism indust...

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. ...